As a sophomore this year, I have been living at the Mitchell and Hilarie Morgan Hall on the 22nd floor, and the view has just been amazing. I can't even put into words how beautiful it us up here. My apartment faces Center City...enough said.
The day I moved in, I looked out my window and was blown away. I can see everything from New Jersey, the bridge, City Hall, the Art Museum....it is unbelievable. I had to show my friends and family, so what better way to capture these views than with my iPhone? Whenever I saw the perfect shot, I had to take a pictures and post them to my Facebook, Twitter and Instagram. Little did I know that the simple hashtag "#TempleU" would make my photos get an unbelievable amount of likes on social media thanks to Temple University for sharing these photos.
Recently I met with the assistant director for Temple's School of Media and Communication who interviewed my sister and I on our experiences here at Morgan. Attached is the link to the article. Read and enjoy!
Now, most jewelry commercials can get rather cheesy, cliche, and flat out boring, but the first time I saw a Forevermark diamond commercial I've gotta admit...it got me. It was probably the hopeless romantic inside of me, but it definitely struck a note in my heart.
Forevermark is known for its promise: the promise that "each Forevermark diamond is beautiful,
rare and responsibly sourced." Forevermark's website in itself reflects what they are all about--class, elegance, beauty--everything a woman wishes to have and embody. The tagline is short and sweet: "The diamond. The promise." Put the two together and you have a lasting relationship full of stability and love...and Forevermark diamonds (diamonds are a girl's best friend, remember?).
Now, in the commercial itself, Forevermark latches on to the heartstrings of the viewer, male or female. For the male, it provokes feelings for his own woman in his life. It reminds him of the day he made a promise to the love of his life, reminds him of all the things that keep his universe going: his woman. Since I am a female, I'm going to just ramble on about what this commercial means to me.
Personally when I watch this commercial, I put myself in the woman's shoes. It shows the progression in a relationship: the proposal, the wedding, the family, and just the time in between growing as a couple. I want to be that woman. I want my man to think of me as his universe and look into purchasing a Forevermark diamond merely because a diamond is not just a diamond...I want that promise that comes with the diamond. The male voice featured in the commercial is soft, tender, maybe even somewhat sexy; it works perfectly. He says, "She is the force that holds us all together...She is my everything"...can I get an "awwwww?" Words are golden to women, we want to heart those sweet cliche lines that fill our hearts with happiness...even if we won't admit it. The music may be a little much, but it just gives off the "magical" feeling, that "butterfly" feeling that love gives people.
The whole commercial is cute and sweet, yet mature and classy. All of the emotions and feelings of love are tapped into...it is impossible not to smile while watching it *sigh*. When the time comes, maybe I will be receiving a Forevermark diamond...but until then, I'm sure Forevermark will continue to produce successful, emotion-filled commercials like this one.
Someday my prince will come....with a Forevermark diamond?
I am Maureen Healy: current advertising major at Temple University with a minor in digital media technologies. My heart is currently taken by graphic design, art direction...everything to do with advertising (sorry boys...priorities).
The basics: I was born in the city of brotherly love, Philadelphia, and I've returned back to Philly to attend Temple University (go owls!). I stand at a groundbreaking height of five feet, two and a half inches (but I say three...keep it on the DL). Since everyone always asks, I am half Vietnamese and proud of it. Perks of being half Asian? I make some great stir fry noodles, wonton soup, fried rice and egg rolls. I don't really have a favorite color. It all depends on the day, the shade, the mood I'm in...who knew colors could be that difficult. My favorite music? Again...it really depends on my mood. Do I want to listen to some lovey-dovey song about someone's broken heart or do I want to listen to some upbeat party/dance music? (just no twerking, please). I can be quiet and composed yet loud and wild at heart. With me, you get to experience the best of both worlds.
I believe in true love. I believe in doing whatever it takes to achieve your dreams.
I believe in simplicity.
Advertising is fun, spontaneous, outgoing, alive. It is the happy medium where business meets creativity as ideas evolve into reality. Advertising is who I am and where I want to be.
